TrippNT is a lean medical/laboratory manufacturer. They specialize in corrosion-resistant organizers, carts, and furniture.

TrippNT has been a practitioner of Kaizen (continuous improvement) since 2018. They take pride in finding ways to “improve today for a better tomorrow”. So in 2020, when the torch of leadership was passed from founder and CEO Susan Tripp to Sebastian McLeod it was an ideal time to launch a brand unification.

Launching a

new website

Updating the website became a top priority in 2020 and 2021. TrippNT’s products are sold to laboratories and hospitals internationally, requiring tight regulations and strict standards. Something that needed to be reflected on the new website.

Selling both B2B and B2C meant the product pages needed additional information and finesse. In particular, full specs including dimensional drawings.

Brand Unification

Over three decades TrippNT’s print and digital collateral had steadily gotten muddied and didn’t reflect the company’s ethos. The unified look focuses on a clean, simple, contemporary, and most importantly, cohesive design.

Product Photography, Business Cards, Email Signatures, Social Media Posts, Website, Spec Sheet Templates, Catalogs etc.

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All of these needed to be created or refined to unify the brand. I took over 5,000 product photos to update the product image library and ensure each product had at least five photographs from various angles.